Facebook has announced that it’s adding Facebook Stories into its creator monetization program, which will give creators another way to earn money in the app.
Last year, Facebook merged its in-stream ads and performance bonus programs into one scheme, in order to simplify its creator monetization process. That means that creators posting videos, Reels, photos and text posts now only have to opt in to a single initiative to make money from their content.
And now, it’s adding Stories as well, expanding your revenue generation options.
As explained by Facebook:
“We know today many creators share Facebook Stories with their fans. Now, they can earn money from that same content while engaging with fans via Facebook Stories, without any additional steps. This new feature is rolling out to all creators onboarded to Facebook Content Monetization globally.”
Facebook Stories monetization will be performance based, another element that Meta integrated into its program last year, which incentivizes creators to post better content, not longer clips (to maximize ad slots).
“With the [previous] revenue-share payout model, creators were paid based on the performance of the ads placed within their content, which depended on many factors outside of their control, such as how many ads the viewer had already seen, ad load, and CPM. The performance based payout model frees creators from these constraints: it allows creators to make money regardless of whether an ad was shown on their content, as it focuses on the amount of views and engagement the content drives.”
That means that Stories creators can now also benefit from broader audience reach, as opposed to relying on ad placement.
As noted, creators who are already in the monetization program will be able to earn from Stories straight away, by simply posting them in their regular process, with the performance data added into their stats.
Creators who have not signed up can register their interest in the program here.
It’s a good addition, while Meta’s also experimenting with a creator monetization initiative for Threads as well, as it looks to keep top voices posting to its apps.
Which is a crucial element. Data shows that only a small portion of social media users ever post anything at all, with the vast majority of users only using apps to view content. So while each platform may have millions or billions of users, it’s generally only a small proportion that dictate audience engagement.
As such, Meta needs to keep these users happy, and keep them posting, and providing more ways for creators to make money is an important consideration within this.
You can learn more about Facebook’s creator monetization program here.
