How Instagram created stars like LaMelo Ball and Bronny James – and what that means for the NBA


LaMelo Ball, Bronny James and Paige Bueckers all became Instagram famous in their teens, but they’re just a fraction of high school basketball’s ever-growing social media era. ESPN’s Joon Lee not only talks to the players and content creators who drive this scene but also the evaluators who wonder about its long-term effects.

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