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Snap Posts Strong Numbers in Q4, but Questions Remain About Growth
Snapchat has published its latest performance update, which shows an increase in users in Q4 2024, and a higher-than-expected revenue…
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What Social Media Marketers Need To Know for 2025
Will TikTok remain available in the U.S.? Can X (formerly Twitter) survive its troubles? And how will generative artificial intelligence…
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Meta Posts Solid Results in Its Q4 and Full-Year Update
Meta has posted its latest earnings results, covering Q4 2024, and despite the ongoing and consistent predictions of the collapse…
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Instagram Adds Transparency Labels to Business Chats
After rolling out business chats tags in Messenger last August, Meta’s now also implementing the same on Instagram, with the…
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TikTok Launches Automated Ad Campaign Creation for UK Retailers
TikTok’s launched the next stage of its in-app shopping push in the U.K., with a new offering called “GMV Max”,…
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How to embed social listening into your social media strategy—without breaking the bank
Social listening can feel like a buzzword reserved for big-name brands with even bigger budgets. But the truth is—you don’t…
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Supreme Court Upholds TikTok Sell-Off Bill in the US
UPDATE: On Friday afternoon, TikTok shared the following update: “The statements issued today by both the Biden White House and…
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Snapchat Pledges $5M in Aid for Los Angeles Fires
Could Snapchat now be emerging as the most respectable of the major social media apps? The ephemeral messaging app, which…
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20 Predictions for Social Media in 2025 [Infographic]
What are the key social media marketing trends to tap into in 2025? We’ve outlined our own predictions here, but…
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LinkedIn Shares Guide on Marketing To Japanese Audiences
Looking to reach new audiences in Japan? Okay, that’s a pretty specific niche for brands. But if you are considering…
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