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TikTok Launches Updated Automotive Ad Options
It may not seem like the obvious choice for car ads, but TikTok has repeatedly noted its potential to drive…
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YouTube Incorporates Google Veo AI Video Generation Tools Into Shorts
YouTube’s giving Shorts creators more capacity to enhance their creations with gen AI, with the incorporation of new generative AI…
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TikTok Adds ‘Most-Loved’ Tag for Popular TikTok Shop Items
TikTok’s looking to highlight top-rated products for sale in the app with the addition of a new “Most Loved” tag…
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The AI Shift Is Impacting Google’s Search Market Dominance [Infographic]
Amid the rise of ChatGPT, and conversational search more broadly, Google is losing ground as the key discovery platform on…
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Snapchat Funds Wildfire Recovery Project in Los Angeles
Snapchat is backing a new initiative to assist in the recovery of fire-impacted areas of Los Angeles, which is the…
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Snap Posts Strong Numbers in Q4, but Questions Remain About Growth
Snapchat has published its latest performance update, which shows an increase in users in Q4 2024, and a higher-than-expected revenue…
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What Social Media Marketers Need To Know for 2025
Will TikTok remain available in the U.S.? Can X (formerly Twitter) survive its troubles? And how will generative artificial intelligence…
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Meta Posts Solid Results in Its Q4 and Full-Year Update
Meta has posted its latest earnings results, covering Q4 2024, and despite the ongoing and consistent predictions of the collapse…
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Instagram Adds Transparency Labels to Business Chats
After rolling out business chats tags in Messenger last August, Meta’s now also implementing the same on Instagram, with the…
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TikTok Launches Automated Ad Campaign Creation for UK Retailers
TikTok’s launched the next stage of its in-app shopping push in the U.K., with a new offering called “GMV Max”,…
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